AI Visibility & Authority Management

When customers ask AI, be the answer.

Buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews who to trust. Waymaker makes your brand the one AI engines cite, trust and recommend.

How buyers choose now

AI AssistantLive

We track how your brand appears across

ChatGPTClaudePerplexityGoogle AICopilotGrok

Why This Matters Now

14.2%

AI search conversion rate vs. 2.8% for Google organic

Searchable

79%

of consumers already use AI for online shopping

Adobe, 2026

44%

of AI search users call it their primary source of insight

McKinsey

Stay Ahead of the AI Curve

Ranking isn’t the goal anymore. Being recommended by AI is.

AI platforms are replacing clicks with direct answers. If your brand isn't in the answer, you lose high-intent demand and category authority. We fix that with a measurable system.

01

AEO — Answer Engine Optimization

Structure your content, FAQs and schema so ChatGPT, Perplexity and AI Overviews quote you as the direct answer.

02

GEO — Generative Engine Optimization

Shape how large language models describe, compare and recommend your brand in category and vendor queries.

03

Authority Management

Build the citations, third-party mentions, reviews and entity signals AI models trust — then monitor them over time.

Our process

The trail from invisible to recommended.

A six-month engagement with four waypoints — each one ends with something concrete you can act on.

1

Phase 1 · Month 1

Get Your Bearings: Discovery & Setup

  • Access setup — website/schema, Google Analytics and Google Search Console
  • Stakeholder workshop to identify your Money Prompts
  • Dashboard development
2

Phase 2 · Month 2

Map the Terrain: Audit

  • AI visibility benchmark across the major engines
  • Competitive share-of-voice analysis
  • Technical AEO/GEO audit
  • Citation and authority review
3

Phase 3 · Month 3

Chart the Course: Strategy & Roadmap

  • Tier-1 technical fixes
  • AEO/GEO scorecards
  • Strategic 90-day roadmap
  • Wrap Report presentation
4

Phase 4 · Months 4–6

Make the Way: Implementation

  • Month 4 — technical fixes and answer-first content
  • Month 5 — authority and citation building
  • Month 6 — re-benchmark against the Phase 2 baseline to show results

Free AI Visibility Score

See How AI Currently Understands Your Brand

Share your domain and a little bit of detail. We will review your goals and follow up to review your Visibility Scorecard and the right next steps.

1. Your brand

2. About you

3. Your goals

Free · No obligation · 3-day turnaround

What's included

Discoverability, Strategy & Measurement, Delivered.

AI Visibility Tracking

Monitor how often and how accurately your brand appears in answers across ChatGPT, Gemini, Claude, Perplexity and Copilot.

Share of Answer Benchmarking

See which competitors AI recommends for your highest-value prompts — and why.

Prompt & Query Mapping

Identify the real questions your buyers ask AI, by stage of the buying journey.

Entity & Schema Optimization

Structured data, knowledge-graph signals and consistent brand facts machines can read.

Citation & Source Building

Earn placement on the publications, directories and reviews AI engines pull from.

ROI Measurement

Connect AI visibility to traffic, leads and revenue with clear reporting.

Let's Make an Impact on Your Business. 

Get Your Free AEO Audit